Year

2021

Type(s)

Journal Article

Author(s)

Yang, Kai and Krishnan, Sriram and Siegel, Joshua

Source

Available at SSRN 3661753, 2021

BibTeX

BibTeX

BibTeX

@article{yang2021individualized, title={Individualized Customer Value: Where Hyper-Targeting and Hyper-Tailoring Meet}, author={Yang, Kai and Krishnan, Sriram and Siegel, Joshua}, journal={Available at SSRN 3661753}, year={2021}